How DoubleVerify Unified Travel and Expenses With Navan’s AI-Powered Platform

Region

NORAM: North America

Headquarters

New York, New York

Industry

Tech

Products Used

• Navan Business Travel
• Navan Expense
• Navan Travel Payments

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Headquartered in New York City, DoubleVerify (DV) is a leading software platform for digital media measurement, data, and analytics. Operating as a critical media effectiveness platform, DoubleVerify utilizes trusted measurement data and dynamic AI optimization to maximize campaign impact and drive tangible business outcomes for the world’s largest advertisers, brands, and publishers.

As a rapidly growing, travel-heavy global organization, DV faced significant friction with its legacy expense system, which lacked real-time visibility, automated policy enforcement, and dedicated travel management capabilities. By partnering with Navan, DoubleVerify successfully streamlined its global travel operations, automated policy compliance, and saved countless hours for its traveling employees and finance team.

Before Navan

Before implementing Navan, DoubleVerify managed its travel and expense processes as a privately held company, relying on standard manual reimbursements through a legacy provider while employees booked travel on personal credit cards. Because the old provider was used strictly for expenses — without an integrated travel booking platform — the finance team faced an uphill battle with monthly reconciliation.

Marina Gerovich, senior director, assistant controller at DoubleVerify, recalls the operational friction: ”It took a ton of time to submit expenses for reimbursement. It was impossible to track or validate if employees adhered to the policy.”

Key pain points Included:

• Zero real-time visibility: The finance team could not see what employees booked, where teams were traveling, or how employee spend was trending until weeks after the fact.
• Lax policy enforcement: Without automated controls, managers spent hours of their time manually reviewing itemized receipts to check for policy compliance.
• Poor user experience: Previous solution proved cumbersome for employees to navigate and lacked the sophisticated reporting tools required by a modern finance department to budget and forecast accurately.

Why DoubleVerify Chose Navan

Driven by the need for a controlled, scalable environment, DoubleVerify selected Navan to completely unify its travel and expense management. The decision was ultimately catalyzed by Navan’s ability to solve DV’s visibility and compliance challenges while offering a vastly superior user experience for the team.

Unlike DV’s rigid setup previously, Navan enabled the company to build and dynamically adjust travel policies tailored to specific employee levels and distinct departments. This granular customization gave the finance team the precise control they had lacked, plus the ability to see travel bookings in real time — unlocking the high-quality data required for accurate forecasting and budgeting. 

Furthermore, DoubleVerify appreciated that Navan was a tech partner capable of growing alongside them. “It’s been incredible to watch the platform evolve as our company has scaled,” said Gerovich.

Navan in Action: Connecting a Global Workforce

DoubleVerify is a highly collaborative, global company that deeply values in-person connection. Travel is a core part of the culture across all levels of the organization — from back-office teams to senior executives. Engineers frequently travel to the company’s engineering hub in Israel, and sales teams are constantly on the move to meet with clients and prospects. “This is one of the biggest traveling companies I have ever worked at,” said Gerovich. “Almost everyone travels, because we truly value our in-person time together.”

To support this massive global footprint, transitioning to a new platform required an extensive, deeply involved implementation process. Navan’s dedicated team provided hands-on, continuous support throughout the lengthy rollout, delivering comprehensive employee training and education to ensure the organization was fully equipped for the switch. “I felt very supported by the Navan team, both during implementation and afterwards, and the account managers are super helpful and involved,” said Gerovich. “Navan has been a great partner.”

By pairing an intensive implementation framework with a powerful platform, DoubleVerify ultimately eliminated the administrative burden of travel management, tightened financial controls, and handed hours back to its employees and managers. This success is directly reflected in the company’s performance metrics and user feedback:

• 76% mobile adoption rate: Thanks to Navan’s ease of use, the vast majority of employees prefer booking on the go. The intuitive mobile app securely stores airline and hotel loyalty information for fast booking and effortless itinerary changes.
• 4.6/5 CSAT (customer satisfaction rating): High engagement directly translates to employee satisfaction — a metric intimately tied to Gerovich’s own high opinion of Navan’s customer service and the reliable, always-available support chatbot, Ava. “Navan gives us all high-quality customer support,” she said.
• 23% savings on hotels: Navan’s extensive global inventory and negotiated rates have delivered tangible financial returns. These savings are a clear sign that while DoubleVerify continues to prioritize critical face-to-face connections worldwide, it does so in the most cost-optimal way possible.

Future with Navan

Looking ahead, the partnership continues to deepen. The company is currently extending its services with Navan to integrate airline rewards programs and implement Navan’s specialized white glove service for VIP travelers. “I know we have a true partner with Navan,” said Gerovich. “We’re excited to keep expanding what we can do together." With Navan, DoubleVerify has transformed global travel from a logistical headache into a strategic asset that supports its ongoing international growth.