Samantha Shankman is a seasoned travel journalist and content marketer whose words and relationships have built some of the most innovative, industry-forward publications, brands, and technology companies. She identifies early trends, crafts thought leadership articles, drives conversions with SEO and long-form content, and understands how the travel industry works behind the scenes. She specializes in B2B travel industry content. Her portfolio of editorial and branded content is at samanthashankman.com.