Rebranding TripActions and Reinventing Travel & Expense

Rebranding TripActions and Reinventing Travel & Expense

Ariel Cohen

7 Feb 2023
4 minute read

When my co-founder Ilan and I first started TripActions, we had a set of beliefs that guided our work. We believed that we could create something truly magical if we could equally serve the needs of the enterprises and their employees. In order to do that, we would need to develop a set of experiences for all users by leveraging the latest advancements in mobile technology and AI. Over the last seven years, we have run the only travel, corporate card, and expense management company that delivers the exact experience employees demand while providing complete control and visibility for CFOs. This has resulted in thousands of happy customers saving time and money.

This seven-year process has inspired us to create a new category of business software — Business Software Designed for People. We believe this category creates a kind of magic in the workplace. And that's what we've been working towards since the beginning. Today, we are proud to have accomplished just that. But our journey doesn't stop there. We are excited to announce that we are taking the next step and rebranding TripActions with our new name — Navan — new designs, new messaging, and a newly defined category: Business Software Designed for People.

New Name

Our new name Navan is a combination of the words “navigate” and “avant” (as in innovative or avant-garde); it is the art of navigating the world of travel with ease and grace. The name is also a palindrome, which means it can be read the same way forward and backward. Navan’s offering is accessible from every angle and can help people travel easily and manage expenses efficiently. Our new name was chosen to communicate the company's offerings in a simple, elegant, and scalable way. The new name is not just focused on travel — rather, it is intentionally broad, acting as a platform to service clients holistically through relentless innovation.

We believe this new name represents our recommitment to a more people-centric design approach, and our goal is to bring our platform to more people. Our new branding, design, messaging, and website are all geared toward making it easier for people to discover and sign up on Navan.

Why Rebrand?

We are rebranding as part of our expanded go-to-market strategy — we are also introducing a loyalty club for our users, where they can earn points for personal trips on our platform. This is just one of the many ways we are taking the company to the next level and gaining more reach.

We are confident that our new branding, design, messaging, and approach to loyalty will help us lead this new category of software that is focused on not just the business side, but also the people side. We believe that by balancing these two aspects, we are creating a unique and magical experience for all of our users.

With the rebranding to Navan, we continue to challenge the market to build software that improves the lives of people fundamentally, while saving companies time and money. Our all-in-one product offerings bridge the gap between the mobile, AI, and physical worlds, creating a harmonious experience that allows for authentic human connections. We believe that software should be designed to help businesses become more efficient while meeting the needs of the people who actually use it.

What’s New

Our new app consolidates our travel and expense offerings into a single, unified experience. It reflects our brand's new look and feel by weaving in effortless, but dynamic movements, transitioning easily between our travel and expense offerings. Users can search and book trips, change or cancel flights or hotels, and submit expenses all in one app. The new web experience features a simplified search field for booking business or personal travel, with upcoming trips front and center. Users and company admins can now access our expense, group travel, or rewards products with one click. At Navan, we understand the importance of in-person interactions and strive to create software that enhances these connections rather than replacing them. Unlike traditional travel and expense software companies, we measure success by predictability, optimization, and excellent customer support.

As a company, we will continue to lead this industry change and make a real impact on the way people work and connect. We are excited to embark on this journey and can't wait to see the positive changes we can bring to the travel and expense industry for years to come.

Welcome to Navan: Business with Pleasure

Ariel Cohen & Ilan Twig

Return to blog

More content you might like