Rich Beattie is a former executive digital editor of Travel + Leisure, helped launch ForbesTraveler.com as deputy editor, and directed content for the outdoor adventure travel site GORP.com. A seasoned content marketer, he has led projects for Ford, GEICO, Visit California, and NBCUniversal. He has also written award-winning editorial stories for outlets such as The New York Times, New York, Popular Science, Boating, and Ski.