Europe’s top travel trade shows for 2025

In the world of corporate travel, exciting innovations are always emerging — from AI-powered support to expense management integration. Travel managers can take advantage of these powerful tools to streamline their work while increasing business travellers’ satisfaction. 

Attending business travel trade shows in Europe offers a unique opportunity to learn about these new developments, build connections, and position their business for success in a challenging landscape.

In fact, trade shows are an ideal forum for gaining actionable insights. Whether you’re a travel manager or a corporate travel decision-maker, here are Europe’s best travel trade shows in Europe in 2025, plus some tips on how to make the most of them.

Why trade shows are an excellent opportunity for growing your business

The complexities of corporate travel require more than just keeping up with trends; they demand proactive strategies to overcome operational challenges and keep costs down. Trade shows across Europe offer travel managers the opportunity to connect with industry leaders, explore new technologies, and craft the most powerful travel policy possible for their teams.

Understanding market dynamics

In 2025, business travel is expected to see rising costs across airfare, hotels, and meetings due to labour shortages and supply chain disruptions. According to GBTA (Global Business Travel Association) poll results, this forecast is one of the main concerns for global travel buyers. 

These challenges make it vital for travel managers to rethink their strategies. And trade shows are a gold mine for discovering cost-saving technologies as well as best practices for navigating these shifts.

The power of connecting face-to-face

While virtual meetings and remote work are here to stay, there’s no substitute for in-person interactions. Building trust, networking with peers, and collaborating on solutions happen more effectively when interacting in the same space. As Skift and Navan’s State of Corporate Travel and Expense 2024 report states, attending conferences was the top reason for corporate travel.

Accessing industry expertise

Trade shows bring travel industry leaders, innovators, and decision-makers together, making them a hub for travel management professionals eager to learn about technological advancements, sustainability strategies, and emerging opportunities.

Top 9 business travel trade shows to attend in 2025

The future of corporate travel is a hot topic at these events, and attending the most relevant shows can be a powerful step toward getting ahead in the industry. Mark your calendars for these must-attend conferences in 2025.

Fitur 2025

• Dates: January 22–26, 2025
• Location: Madrid, Spain

FITUR 2025, held in Madrid, showcases the latest developments in travel and tourism. This multi-day event features an engaging mix of exhibition spaces, keynote presentations, and interactive workshops tailored to industry professionals such as travel managers. 

Attendees can explore themed areas, including technology, sustainability, and niche tourism markets while networking with global leaders and innovators. 

For travel managers, FITUR offers an invaluable opportunity to discover new solutions, foster partnerships, and stay ahead of industry trends.

ITB 2025

• Dates: March 4–5, 2025
• Location: Berlin, Germany

ITB Berlin is a big event for the global travel industry that unites more than 10,000 exhibitors and thousands of professionals from across the tourism and business travel sectors. This renowned trade fair features a dynamic format, blending exhibitor showcases, expert-led presentations, and interactive workshops. Covering diverse segments such as luxury travel, business travel, and sustainable practices, ITB Berlin serves as an essential platform for uncovering new trends, discussing market shifts, and forging valuable connections with key decision-makers in the industry. 

For travel managers, the event offers unparalleled opportunities to explore innovative solutions and enhance strategic planning.

IMEX Frankfurt

• Dates: May 20–22, 2025
• Location: Frankfurt, Germany

IMEX Frankfurt is a premier international event that attracts more than 3,800 planners and nearly 3,000 global suppliers. The show features a diverse format, with exhibition halls that showcase destinations, venues, and service providers. There’s also a packed schedule of educational workshops, keynote speeches, and collaborative sessions. 

Attendees can participate in tailored networking opportunities and gain insights into the latest trends shaping business travel and corporate meetings. For professionals managing events or corporate travel, IMEX Frankfurt is an essential platform to discover creative solutions and build meaningful connections with industry leaders.

Phocuswright Europe 2025

• Dates: June 10–12, 2025
• Location: Barcelona, Spain

Phocuswright Europe is a must-attend event for travel industry professionals. It combines thought-provoking sessions, lively panel discussions, and invaluable networking opportunities. The 2025 theme, “The New Age(nts)”, delves into the evolving landscape of travel distribution, technology, and consumer behaviour. Travel managers will benefit from gaining practical knowledge and strategies to adapt to industry shifts. This forward-thinking conference connects attendees with trailblazers and peers to discuss innovative approaches to corporate travel management.

Business Travel Show Europe

• Dates: June 25–26, 2025
• Location: London, England

Business Travel Show Europe celebrates its 30th anniversary in 2025 and has solidified its reputation as a major event for European corporate travel professionals. Organised by the BTN Group, the show is 100% focused on the business travel sector and offers a mix of networking, supplier meetings, and educational sessions.

As part of the event, participants can attend curated sessions that address the latest trends, technology innovations, and sustainability in corporate travel. The 2025 edition, expected to be the largest yet, is an excellent opportunity to mingle with Europe’s corporate travel community.

TravelTech Show 2025

• Dates: June 25–26, 2025
• Location: London, United Kingdom

Co-located with the Business Travel Show Europe, the TravelTech show offers an opportunity for travel managers to explore the future of travel technology. With an engaging mix of live demonstrations, panel discussions, and collaborative sessions, the event equips attendees with the tools and knowledge to tackle industry challenges. 

Travel managers will benefit from tailored insights on optimising workflows, improving the traveller experience, and staying competitive in an ever-evolving market. 

IFTM Top Resa

• Dates: September 23–25, 2025
• Location: Paris, France

Taking place annually in Paris, IFTM Top Resa serves as an exciting meeting point for global travel industry professionals. It offers a comprehensive platform for networking, learning, and deal-making. The event features a multi-sector format with dedicated areas for leisure tourism, business travel, MICE (Meetings, Incentives, Conferences, and Exhibitions), and group travel. Through its exhibition floor, engaging panel discussions, and interactive workshops, participants can explore emerging trends, establish strategic partnerships, and expand their knowledge about industry innovation. 

With a focus on responsibility and adaptability, IFTM empowers stakeholders to navigate challenges and uncover new opportunities to drive the travel sector forward.

World Travel Market (WTM) London 2025

• Dates: November 5–7, 2025
• Location: London, United Kingdom

World Travel Market London is a deluxe event in the global travel industry, renowned for fostering connections and sparking innovation. Held annually for the past 44 years, it combines a dynamic exhibition format with networking opportunities, making it an essential hub for travel managers. 

Attendees can explore innovative tools and meet suppliers. With thousands of professionals and media representatives in attendance, this trade show offers a one-stop platform to streamline sourcing, gain invaluable insights, and establish strategic partnerships that can transform travel programmes.

GBTA+VDR Conference

• Dates: November 10–12, 2025
• Location: Hamburg, Germany

The GBTA + VDR Europe Conference in Hamburg offers professionals in business travel and meetings management a rich mix of educational sessions, networking opportunities, and industry information. The conference combines expert-led panels, engaging workshops, and targeted discussions to address the evolving challenges and opportunities in the corporate travel sector.

Designed for practical learning and collaboration, the event features an exhibition space showcasing the latest travel innovations and tools. Attendees can engage in thought-provoking dialogues, foster valuable connections, and learn new ways to form effective strategies that drive meaningful progress within their organisations and the wider travel industry.

How Navan simplifies trade show travel

Effective travel management hinges on optimised planning, budget control, and the ability to adapt swiftly to challenges. With Navan, businesses gain access to tools that streamline business travel, keep costs in check, and improve the overall travel experience for employees.

Navan provides an integrated travel management solution that simplifies trip planning, delivers actionable data insights, and minimises disruptions through proactive management. It equips organisations with everything they need to tackle the complexities of business travel while ensuring maximum efficiency and value.

Here’s how Navan empowers companies to elevate their corporate travel game:

1. Effortless travel booking

Navan’s platform integrates flights, hotels, and car rentals into one seamless experience. With real-time comparisons, proactive policy enforcement, and search customisation options, it helps employees adhere to company policies while finding the best deals when booking their travels.

2. Expense tracking in real time

Rising costs mean tighter budget control. With real-time expense tracking, finance managers gain insights into spending patterns in order to optimise future budgets as bookings occur.

3. Alerts for disruption of travel

Delays or cancellations can derail schedules, but Navan’s travel alerts enable quick adjustments, which minimises their impact on business objectives. By being informed about any disruption as soon as possible, travellers can change flights or routes through the platform to stay on track.

4. Sustainability data

Sustainability is a growing priority for companies that want to minimise their impact on the environment while travelling. Navan’s sustainability tools provide data on carbon footprints to help organisations align travel with their eco-friendly goals.

5. Well-informed decisions through data

Navan consolidates employee travel spending data and presents it in a single dashboard, empowering finance and accounting teams to analyse patterns and optimise travel policies for long-term savings.

Europe’s trade shows in 2025: innovate, connect, grow

In 2025, European trade shows will be pivotal for travel managers seeking growth, efficiency, and innovation. These events are a platform for learning, connecting, and tackling industry challenges. 

With the right planning and tools from an integrated travel and expense solution like Navan, you can maximise your trade show experience and increase the potential for every investment to deliver value.

Ready to learn how Navan can transform your business travel? Book a demo today and get ready for a streamlined travelling experience.